In the first episode, we are looking at not only the broad sense of what eCommerce is, but more importantly, when people are moving into the eCommerce realm, what expectations they bring with them. This can play a huge role in the success or failure of their efforts.
I talked about:
- How everyone brings their own expectations to the table when starting in eCommerce
- How those expectations are generated from outside sources
- Some of the major reasons small businesses and individuals dive into eCommerce
- The misconception: the bigger the reach, the easier the sell