Refining Your Target Marketing on Your Online Store with Rachelle Wise
WP eCommerce Show

00:00 / 00:35:18

In episode 144, I am chatting with web developer and digital marketer, Rachelle Wise. She has the unique ability to blend development with a true understanding of how store owners can empower their marketing.

We focused this show on one of Rachelle’s passions, refining your target marketing. Often site owners who sell their products or services feel that their audience is everyone. As much as that would make all your efforts successful, the reality is that you need to focus on your specific audience and build your efforts around that.

Rachelle gives us insights and tips on:

  • The biggest misconception around target marketing.
  • How store owners choose the direction to take when there are so many target variables: location, gender, language, etc.
  • Some of her recommended tools and plugins to help you with target marketing via your WordPress online store.
  • How page builders have become a critical piece of target marketing.
  • Examples of creative target marketing and how to think out-of-the-box.
  • Her takeaway tip on the importance of testing.

Where to Find Rachelle

Rachelle on Twitter @WiseArts


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