In episode 11, I share with you some insights about how to take advantage of testimonials for your online store— and taking it a step further, how to turn them into stories.
I talked about:
- The difference between a testimonial and a review.
- Where to find customer testimonials
- How to ask the right questions
- How to use testimonial plugins, including my thoughts on testimonial sliders
- How to tell a memorable customer story on your eCommerce site