In episode 167 of our podcast, I chat with Gregroy Karelitz from Hubspot.
CRM, Inbound Marketing and eCommerce with WordPress
I ask Gregory to start with the differences of a CRM (Customer Relationship Management) and Inbound Marketing. Both are the backbone of Hubspot and he gives us a clear definition that shows the importance of both strategies.
From there I have Greg explain the importance of having both a CRM and Inbound Marketing plan for your eCommerce site.
Although WordPress isn’t the only platform that you benefit from in using these tools, Greg shares with us the advantages WordPress brings to the table.
Then Greg dives into the details around a WooCommerce and WordPress integration with Hubspot, including more details on their plugin.
We round it off with Greg to sharing one final tip for the small online store business owner.