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Don’t Hide Behind Your Product or Service

Don’t Hide Behind Your Product or Service

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This is a pet peeve of mine. Being a visible player in the WordPress space, I am inundated with requests to take a look at new and existing plugins. I also keep my eye on what’s happening out there.  Often this all happens on social media. But regardless of the quality of the product, there is one thing that bugs me.

Who are you? ‘Who, who, who, who’?

Now if you are singing that to the song by the Who, that’s cool—as long as you are not just thinking of the theme to that TV crime show, CSI.

Back to the problem. Someone shared a plugin on Twitter the other day. It looked interesting, so I clicked through to the site. Typically, I do two things. I glance at what the plugin does, then I find out who created it.

But more times than I can count, there is nothing about the person, team or business behind it.

Absolutely nothing.

Guess what, people? I am not going to use— or buy— your freaking plugin out of the blue. Even if I really need it. Unless you tell me who the heck you are.

In that last example, I did a bit more investigation and in a roundabout way figured out it was the person who had originally tweeted it. But he didn’t make it easy.

And it didn’t change my mind about using it. Sorry.

Finding Out Who You Are the Hard Way

Another time, I saw a different tweet. There was no link for a handle to the plugin’s Twitter page. Lo and behold, in the description, I found who is created it. Following through to the site I was not kept in the dark there either.

I cannot say if other people are like me or not. But damn, is there some specific reason you don’t want to let me know you are behind this plugin? Do you really think I will snag it up without any proof of credibility? And I’m not talking an about page that says something like:

We are a dedicated team of WordPress developers who really understand your needs and wanted to give you a solution that would make your life easier.

Well, blah, blah, blah.

Now I do understand that very large companies may have more of a challenge with giving too many details, and often many of us already know the brand and trust them. But if you are a company that has dozens of employees, even highlighting the leadership team can help.

Just remember, about pages are important.

Our about page has ranked as high as #20 for views on our site here.

Otherwise, in the whole scheme of things,  you are just another speck of dust in the cosmic universe. So, please tell me, who are you . Learn how to write a more effective bio with our free, comprehensive guide. It will certainly help you and just may put a few more bucks in your pocket.